XLRI - Xavier School of Management

Executive Development Programme in Advanced Product Management (APM)

XLRI - Xavier School of Management

General Management

About Programme

The Advanced Product Management Certificate Programme is a comprehensive program on Product Management which will help participants understand how to build your idea into a product, develop & deploy it through various stages of the Product Development life cycle. By the end of this programme, participants will be able to:

Understand the role of a Product Manager and learn in detail the various phases of Product Development & Management
Learn to evaluate ideas, use practical frameworks to understand your users, create MVP releases, prioritize features, build roadmaps and importantly, decode the art and science of making great products
Gain skills on the various aspects of Product Management related to Product Specification, Design & Development, Marketing, Sales, and analytics

Programme Content

Introduction to Product Management
Market Research & Analysis
Product Ideation and Validation
Minimum Viable Products (MVPs)
Prototyping
Design Process
Product Development
Branding and its Impact on Product
Translating the Brand into compelling customer experiences
Pricing and Monetization
Go To Market Strategy
Digital Marketing
Sales Strategy
Metrics
Product Road Mapping & Prioritization
Product Lines & Product Mix
Analytics for PM

Pedagogy

The above-stated objectives will be attained through:

A very intensive programme useful from a corporate management viewpoint

10 months intense learning on the Erulearning direct-to-desktop platform

Project work

Lecture Series

Case methods

Group work

Compulsory Capstone Project

Programme Audience

Current and aspiring product management professionals who are either willing to get into PM role or have been performing PM role informally and need to go deeper and get formal training.
Product Marketing Managers, Marketing Professionals, BD Managers, Sales Professionals, Project Managers, Project Leads, UI-UX designers, Business & Data Analysts, Consultants who are keen on developing a product mindset
Senior Managers, Entrepreneurs & small business owners keen on building a robust product management capability in their organization.

Testimonials

"undefined"

Anonymous

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Programme Objective
  2. Programme Benefits
  3. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

NA
NA
NA
https://www.xlri.ac.in
Jamshedpur, India

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.

Executive Development Programme in Advanced Product Management | XLRI