ESSEC Business School

Executive Certificate in Strategy & Management

ESSEC Business School

Artificial Intelligence

About Programme

During 6 months of intensive study you will dive in

Understand economic forces shaping business decisions.

Learn to apply economic insights to make data-driven strategic choices.

Develop skills to lead teams effectively, manage conflict, and drive organizational performance.

Gain tools for budgeting, forecasting, and aligning operations with strategic goals.

Explore the role of ethics and sustainability in leadership and decision-making.

Apply concepts through case studies and practical exercises

Programme Content

Part 1 - Sustainable Development & CSR

Core principles and importance of sustainable development in business.
Frameworks and strategies for implementing Corporate Social Responsibility (CSR) initiatives.
Case studies and examples of successful social Innovation projects.
Tools and methods for measuring and evaluating the impact of CSR activities

Part 2: Organizational Leadership

Theories of organizational behavior and their application in leadership.
Insights from neuroscience on effective decision-making and leadership strategies.
Components of emotional intelligence and their importance in leadership.
Strategies to enhance social intelligence and foster a positive organizational culture.

Part 3: Strategic & Change Management

Techniques and tools for conducting PESTEL and SWOT analyses.
Models and approaches to effective change Management
Strategies for conflict prevention and resolution
Development and implementation of comprehensive change management plans

Part 4: Performance Management

Concepts and frameworks for performance measurement and management.
Identification and use of Key Performance Indicators (KPIs) and balanced scorecards.
Strategies for creating and enhancing value through performance management.
Techniques for monitoring, evaluating and improving organizational and individualPerformance.

Part 5 - HR & Financial Essentials

Current trends, challenges, and best practices in Human Resources management.
Basics of financial accounting, including reading and analyzing financial statements.
Budgeting processes, techniques, and financial planning strategies.
Tools and methods for recruitment, performance evaluation, and career development.

Part 6 - Team Dynamics & Negotiation

Principles and practices of effective communication within teams.
Application of motivational theories to enhance workplace productivity and satisfaction.
Understanding group behavior and stages of team development.
Techniques and skills for successful negotiation, active listening, and conflict resolution.

Part 7 - Legal & Digital Landscape

Overview of business law, ethics, and compliance.
Identification and mitigation strategies for legal risks in business operations.
Key concepts and importance of digital transformation in modern business.
Utilization of business intelligence tools for strategic decision-making and competitive advantage.

Part 8 - Market Economy Principals

Fundamentals of supply and demand and their impact on markets.
Role and influence of government regulations in the economy.
Key economic indicators and their significance in assessing economic health.
Effects of fiscal and monetary policies on business environments and decisions.

Pedagogy

Unveiling ESSEC's distinctive online learning approach

Particular importance is given to the selection of resources and dynamics to maximize the learning experience, participant commitment, and engagement. Peer learning and evaluation empower professors to focus on high-value activities. During designated class time, professors ensure full comprehension or present practical cases. Scheduled synchronous webinars provide dedicated interaction opportunities.

Teamwork and Top-Level Peer Learning: ESSEC Online promotes collaboration where participants engage in peer learning and teamwork, enhancing their understanding and building essential communication and problem-solving skills

100% Online Lectures: All lectures are delivered entirely online, offering flexibility for participants to access high-quality content from anywhere, fitting their studies around personal and professional commitments

Individual Academic Coach: Each participant is paired with an academic coach who provides personalized guidance and support, helping tailor the educational experience to their unique needs and goals

Weekly Live Sessions: offer real-time interaction with professors, deepening understanding, addressing questions, and discussing practical applications to enrich the online learning experience.

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Contact us for the further details

Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

ESSEC Business School

Executive Education Office

Samia Morejon Iglesias
+33(0)1 46 92 49 07
[email protected]
https://www.essec.edu
Cergy, France

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Executive Certificate in Strategy & Management | ESSEC Business School