Programme Content
The program will cover the following concepts in depth:
Imagine
Changes occur more quickly outside organizations than within them. Mechanisms are required for understanding the context. Outside-in Thinking. Understanding the customer’s needs through data capture. Understanding why a customer buys your product or service. In a world of high digital density, we have lots of digital touch points. When Job-To-Be_Done and Design Thinking are combined, there is the opportunity to create new value propositions.
Learn
Until now, organizations have been focused on executing their business models. In a world and a context that are highly uncertain, the classic mechanisms for strategic planning, ultimately, have serious limitations. For this reason, mechanisms for continuous experimentation are needed, in order to allow organizations to be able to learn.
Construct
The changing nature of this current context means that traditional methods which have been used until recently, such as Waterfall, do not allow organizations to respond to the market quickly. Therefore, it is necessary to adopt agile processes.
Scale
In order for digital initiatives to have an impact on the profit and loss calculation, it is necessary to turn pilots from the innovation phase into products and services that are integrated into company operations, preserving this process of continuous innovation.
