A groundbreaking initiative powered by the Executive Education divisions of three prestigious European Business Schools: WHU – Otto Beisheim School of Management (Düsseldorf), Stockholm School of Economics (SSE), and ESSEC Business School (Paris) for the launch of the “European Sports Business Program” (ESBP).
This program, designed for both current and future leaders in the sports industry, comprises three transformative modules held in Düsseldorf, Stockholm, and Paris. Across this intensive 3 x 3-day experience, participants will explore future foresight and growth strategies at WHU in Düsseldorf, master the transformation of strategic concepts into commercial success at SSE in Stockholm, and gain essential insights into leadership, goal setting, and change management within the dynamic sports business environment at ESSEC in Paris.
In this transformative journey, participants will not only acquire cutting-edge skills and innovative thinking but also amplify their professional network, connecting with an eclectic mix of international peers and top-tier industry experts.
Programme Content
Feb 10, 2025 - Feb 12, 2025, Düsseldorf
Navigating strategic uncertainty (Delphi method)
Assessing strategic opportunities
Leading a strategy making process
Building strategies for growth
About the module:
1. We nurture strategic mindset to leverage change into progress
2. We aspire progress to digitize and globalize sports
3. We follow a systematic strategy process to translate vision into action
After the course participants will be able to:
Execute a systematic four-step strategy making process from aspire to assess to architect to act
Aspire new boulevards of growth to unlock value streams for a future-ready organization
Architect a comprehensive strategy which captures the full potential of new business opportunities
Assess strategic opportunities to prioritize scarce resources
Deal with strategic uncertainty in a rapidly changing world
Prove their knowledge on Strategy Making with an official certificate by WHU
Apr 28, 2025 - Apr 30, 2025, Stockholm
Implementing strategies
Driving positive change
Measuring and monitoring performance
Ensuring business model funding
About the module:
1. We focus on strategy implementation in the fast-paced and competitive world of sports
2. We balance powers within sports, where dreams and dark sides collide
3. We navigate challenges of managing change and securing business model funding
After the course participants will be able to:
Implement strategies in a rapidly changing industry to remain fit for the future …
Set appropriate performance metrics to continuously evaluate and navigate the transformation journey
Analyze funding options for a sports business in a professionalizing investment environment
Manage risk during strategy implementation to balance up- and downside potentials
Drive change that takes the entire organization on a path to improvement
Prove their knowledge on Management & Execution with an official certificate by SSE
Jun 16, 2025 - Jun 18, 2025, Paris
Motivating teams
Creating a culture of initiative
Fostering openness to change
Instilling purpose
About the module:
1. We experience sports business as a people business
2. We create engaged, adaptive, and thriving teams to drive innovation and change
3. We promote a sense of purpose to lead organizations into the future
After the course participants will be able to:
Lead and motivate high-performing teams to drive change
Create a culture of initiative and innovation to unlock new potential
Foster openness to change and resilience in their teams and organizations
Instill a sense of purpose and meaning to help teams thrive
Prove their knowledge on Leadership & Culture with an official certificate by ESSEC
Programme Audience
Eligible participants should ideally have a distinct growth mindset, a completed undergraduate degree, and a minimum of 2 years of postgraduate experience, ideally in the Sports Business world. Exemptions may apply for outstanding candidates with a strong track-record in sports.
Programme Benefits
Leadership Skills: Lead high-performing teams and organizations effectively.
Global Network: Connect with future sports leaders, renowned experts, and European sports hubs.
Best Practices: Gain insights from European sports organizations.
Certification: Earn Executive Education certificates from three top business schools.
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