Programme Content
This programme comprises 10 modules, designed to give you a robust introduction strategic management:
Module 1: Introduction to the world of strategy
Understand the impact of a strong strategy for an organisation
Analyse the strategy at your own organisation
Understand the differences between corporate- and business-level strategy
Module 2: A winning strategy
Learn how to define success and a winning strategy
Understand the strategy formulation framework
Module 3: Who do we serve?
Understand and apply the first element of the strategy formulation framework: Who do we serve?
Understand the importance of choosing your strategic customers
Module 4: What do we provide?
Understand and apply the second element of the strategy formulation framework: What do we provide?
Learn the importance of understanding your business offering: how you differentiate your product from your competitors’ products
Module 5: What is our value proposition?
Understand and apply the third element of the strategy formulation framework: What is our value proposition?
Learn how to assess your overall proposition: the total value a customer derives from being your customer
Module 6: How do we realise this?
Understand and apply the fourth element of the strategy formulation framework: How do we realise this?
Learn how to align the way that your business is run with your value proposition
Module 7: Strategy implementation
Learn how to make the step from making strategic choices to actually implementing them in your organisation using the Vlerick Strategy Implementation Framework
Evaluate how winning companies implement their strategies using the strategy execution model
Explore the concepts of alignment and commitment to talk about implementation and an organisation’s maturity
Module 8: The power of alignment
Explore the Vlerick Strategy Implementation Framework in detail
Assess the strategy implementation of your own organisation
Understand how winning companies choose one particular operating model in order to succeed
Module 9: Alignment case study
Evaluate how one company has implemented its strategy using one particular operating model with the goal to become truly customer-intimate
Apply your learning so far to critically assess the case study
Module 10: From alignment to commitment
Understand the importance of an organisation’s maturity in facilitating strategy implementation
Assess your own organisation’s maturity using the ‘4 levels of maturity’ model
Programme design
This online learning journey is packed with videos, exercises, quizzes, case studies and real-life examples to keep you engaged and motivated. You’ll also have background reading and questions to consider, to help you reflect on your own experience. Then you’ll have the opportunity to put theory into practice – and become confident about making the right strategic choices. You can start Essentials in Strategy at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.
