Indian Institute of Technology Kanpur

Entrepreneurship Essentials

Indian Institute of Technology Kanpur

Entrepreneurship

Application Deadline Approaching

Last date to apply: November 20, 2026 · Program starts on November 21, 2026

About Programme

Identify real customer problems, test assumptions, and uncover opportunities before you build.
Use Lovable, Replit, Airtable, and n8n along with AI software to transform concepts into prototypes.
Develop your business plan, including a pricing plan, unit economics, and a financial plan.
Create the GTM strategy, the founder's sales motions, along with growth loops.
Use modern AI tools for research, product building, automation, marketing, design, and business operations.
12 weekend sessions, 40+ live hours, and weekday sprints for building.

What you'll learn

Identify High-Impact Customer Problems, Validate Business Ideas, and Assess Market Opportunities.
Build and Test Functional Products Using AI-Powered No-Code Tools Without a Large Technical Team.
Develop Value Propositions, Customer Segments, Pricing Strategies, Revenue Models, Unit Economics, and Financial Projections.
Create Practical Go-to-Market Strategies, Validate Customer Acquisition Channels, and Design Founder-Led Growth Plans.
Gain Hands-On Experience with AI and No-Code Tools Including ChatGPT, Gemini, Claude, Perplexity, Lovable, Replit, n8n, Make, Airtable, Canva, Figma, and Gamma.

Skills you'll gain

Customer Discovery & ValidationMarket Sizing & Competitive AnalysisMVP Development & User Testing Business Model & Unit Economics Go-to-Market & Growth Startup Operations & Compliance Startup Metrics & Growth Fundraising & Investor ReadinessPitching & Demo Day ReadinessAI-Powered Venture Building

Programme Content

Topics Covered

  • Declaring the Venture Idea and Framing the Problem It Addresses
  • Building the Initial Business Model Canvas
  • Defining Founder Roles and Responsibilities
  • Assessing Founder Strengths and Skill Gaps
  • Establishing the Venture Vision, Mission, and Direction

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    Topics Covered

  • Designing and Conducting Structured Customer Interviews
  • Applying the Jobs-to-be-Done (JTBD) Framework
  • Converting Customer Conversations into Actionable Insights
  • Validating Problems Through Customer Evidence
  • Market Sizing Using TAM, SAM, and SOM
  • Competitive Landscape Analysis and Gap Identification
  • Defining the Venture's Competitive Advantage

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    Topics Covered

  • Designing a Strong Value Proposition
  • Applying Lean MVP Principles
  • Building Products with AI and No-Code Tools
  • Launching a Testable MVP
  • Conducting User Testing
  • Analyzing User Feedback and Early Product Signals
  • Iterating from Idea to Market-Ready Product

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    Topics Covered

  • Developing the Business Model Canvas
  • Selecting Pricing and Revenue Models
  • Understanding Unit Economics, CAC, LTV, Contribution Margin, and Burn Rate
  • Building Financial Models
  • Validating Business Viability Through Financial Analysis
  • Communicating How the Venture Generates Revenue

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    Topics Covered

  • Developing a Go-to-Market Strategy
  • Selecting and Prioritizing Customer Acquisition Channels
  • Founder-Led Sales and Customer Conversion
  • Performance Marketing Fundamentals
  • Content Marketing and Audience Building
  • Designing Sustainable Growth Loops
  • Brand Positioning and Market Presence
  • Launching a Go-to-Market Strategy for Early Traction

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    Topics Covered

  • Business Incorporation Options in India
  • GST Registration and Regulatory Compliance
  • Intellectual Property Fundamentals
  • Hiring and Building an Early Team
  • Cap Table Structure and Equity Allocation
  • Operational Setup and Business Workflows
  • Building Business Performance Dashboards
  • Managing and Scaling a Startup Organization

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    Topics Covered

  • Understanding the Indian Startup Funding Ecosystem
  • Government Funding Schemes, Grants, and Startup Support
  • Startup Valuation Fundamentals
  • Term Sheets and Investment Agreements
  • Building an Investor Data Room
  • Investor Storytelling and Narrative Development
  • Creating an Effective Pitch Deck
  • Selecting the Right Funding Strategy

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    Topics Covered

  • Pitch Structure and Presentation Techniques
  • Handling Investor Questions and Objections
  • Pitch Practice, Coaching, and Feedback
  • Presenting Before an Investor Panel
  • Live Demo Day Pitch Presentation
  • Qualifying High-Potential Ventures for The Launchpad

    • Download Full Curriculum

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    Entrepreneurship Essentials | IIT Kanpur