Programme Content
Day 1
Registration & Networking
Welcome & Program Overview
MIT Spirit of Entrepreneurship
Idea Pitch and Team Formation
Wrap-Up
Day 2
Breakfast
Overview of the 24 Steps and How to Get Started
Primary Market Research
The Path to Final Deliverables and Lunch
Customer Product Mapping
What Did We Learn Today?
Team Working Session
Simulation Lab: Defining Target Customer, Quantified Value Prop, Debrief
Day 3
Breakfast
Entrepreneurship and Ecosystem Meetings
Networking and High Level Product Specifications and Iterating (A/B Testing)
Lunch
How to Build a Great Product
Dilemmas in Launching Entrepreneurial Organizations
What Did We Learn Today? and Team Working Session
Simulation Lab: Product and Competitive Advantage
Day 4
Breakfast
Entrepreneurship Ecosystem Meetings and Networking
Capturing Value and Cost of Customer Acquisitions (COCA)
Lunch and Check In
Intro to Entrepreneurial Marketing
What Did We Learn Today? and Team Working Sessions
Simulation Lab
Celebration Reception and Dinner
Day 5
Breakfast
Financial Literacy, Financing the Entrepreneurial Venture, and Entrepreneurial Leadership & Culture
Lunch
What VCs Look for in Startups
What Did We Learn Today?
Final Presenation Overview
Team Working Sessions
Final Presentation Coaching Lab
Day 6
Breakfast
Team Presentations with Judges
Final Presenations with Judges
Celebration Lunch and Guest Speaker
Awarding of Certificates
Program Concludes
