Programme Content
Module 1: An Overview of Entrepreneurship
An Introduction to Entrepreneurship
Psychological Aspects of Entrepreneurship
Module 2: Deep Diving into the Entrepreneurial Process
Entrepreneurial Opportunity Recognition, Evaluation, and Action
Business Models and Business Model Innovation
Protecting Intellectual Property
An overview of IIMK LIVE
Module 3: Accounting and Finance for Entrepreneurs
Basic Financial Reports
i. The Balance Sheets
ii. The Income Statements
iii. The Statement of Cash Flows
Measuring and Reporting Financial Position and Financial Performance
Cash Flow Analysis
Analysing and Interpreting Financial Statements
Creating Projected Financial Statements
An Overview of Management Accounting
Making Capital Investment Decisions
Managing Working Capital
Valuing an Existing Business
Module 4: Debt and Equity Financing
Module 5: Entrepreneurial Marketing
Marketing Challenges Faced by Entrepreneurs
Marketing Strategy for Entrepreneurs
Digital and Social Media Marketing
Module 6: Choosing a Form of Organisation/Buying an Existing Business/ Entrepreneurial Exit
Choosing a Form of Organisation
Buying an Existing Business
Entrepreneurial Exit Strategy
Module 7: Entrepreneurial Teams/Entrepreneurial Growth/ Franchising/Corporate Entrepreneurship
Entrepreneurial Teams, Training, and Gender
Entrepreneurial Growth
Franchising
Corporate Entrepreneurship
Module 8: Social Entrepreneurship/Entrepreneurial Failure/ Other Aspects of Entrepreneurship
Social Entrepreneurship
Entrepreneurial Failure
Other Aspects of Entrepreneurship
Module 9: Entrepreneurship Simulation
The whole batch will be divided into simulation teams and each team will run a company. The teams will compete against each other in the simulation, and they will make critical entrepreneurial decisions. This experience will enable them to gain a good understanding of the entrepreneurial process.
Module 10: Business Plan Project Presentations
Each team is required to develop a business plan based on a business idea they have identified. During this session, the teams will present their business plans. The faculty members will provide feedback to the teams.
