Indian businesses are increasingly adopting Gamification, Artificial Intelligence (AI), and Augmented Reality (AR) as strategic levers to enhance Customer Engagement and drive long-term Value Creation. Customers experience engagement fatigue with media bombarding information that paves the way for immersive advertising. These AI and immersive technologies such as VR/AR enable organizations to move beyond transactional interactions toward highly personalized, data-driven, and immersive customer experiences. Gamification influences behavior and loyalty, AI delivers predictive insights and real-time personalization, and AR reduces decision friction through experiential and immersive engagement. The next generation of brands will be built as experiences and not campaigns. When deployed responsibly, this integrated approach improves key business metrics while simultaneously supporting customer wellbeing across health, lifestyle, and financial domains. As digital maturity accelerates in India, the convergence of gamification, AI, and AR is becoming a critical differentiator for sustainable competitive advantage in business/for brand.
Session 1: Setting the Strategic Business Context and Building the Foundation for Customer Engagement and Wellbeing through Gamification, AI and AR
Topics
Why gamification, AI & AR are board-level priorities
Link to business outcomes: growth, retention, efficiency
Global vs Indian adoption patterns
Role of Touch Points in creating experiences – role of new age technologies
Same topic, Similar duration - Broader exploration across all institutes
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Prashansa Uttam
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Executive Education Office
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