Programme Content
Programme Contents
Module
Section
Topics
THE ROLE OF A CEO
Understanding the CEO Mindset
Balancing strategy, execution, and vision
CEO Responsibilities and multi-layer management
Governance, and reporting, top-to-bottom relationships and management at different levels
FUNCTIONAL EXPERTISE
Operational Excellence
Efficient Operation Management and Supply chain Management
Lean Management Principles
Supply Chain Optimization
Quality Management and Continuous Improvement
MarTech
Digital Marketing Trends and Tools
Brand Management and Positioning
Harnessing HR for Superior Performance (People Management)
Effective Team Building and Leadership
Talent Development and Retention Strategies
Conflict Resolution and Communication Skills
Financial Acumen
Understanding Financial Statements
Budgeting and Financial Planning
Investment Analysis and Decision Making
ANALYTICS FOR DECISION MAKING
Analytical Approaches
Data Analytics in Strategic Decision Making
Utilizing Big Data for Business Insights
Data Driven Decision Making
Data-driven decisions in Marketing
Data driven decisions in Sales and Product strategy
Strategic Decisions
CONSUMER BEHAVIOR CUSTOMER CENTRICITY
Customer Experience Management
Consumer Behaviour and Behavioural Economics
Understanding Customer Needs and Expectations
Customer Journey Mapping
Personalization and Customer Engagement
Building Customer Loyalty and Advocacy
Customer Feedback and Continuous Improvement
Technology Orientation
Agentic AI
Agentic System
Workflow Management
Prompt Engineering Agentic AI
STRATEGY LEADERSHIP
Communicate Your Strategic Vision and Inspire People to Act
What it mean to motivate like a CEO, When, Where, and How to Motivate People
At the Helm: Align Organization with Mission, Values, and Strategy
Feedback Loop: Track and Measure the Impact of the Message
Strategic Decision Making
Aligning Services with Societal Expectations
Being a leader in AI Era
Sustainable Business Models
Adapting to Regulatory Changes
Environmental Sustainability in Business
Global Leadership Challenges
Navigating the International Business Landscape
Managing Global Business Risks
Being a Reliable Leader for all
A Brand Is A Promise: What Does Your Personal Brand Say?
Ethical Decision Making in Leadership
Fostering Innovative Cultures
Strategies for Fostering Innovation
Creating an Adaptive Organizational Culture
Change Management and Adaptability
Understanding and Implementing Change
Overcoming Resistance to Change
Note: Medium of instruction is English Modules topics are indicative only, the suggested time and sequence may be dropped modifiedadapted to fit the participant profile programme hours.
Duration Number of Session Hours
Duration: 11 Months
Total number of hours:
136 hours (Synch.)
Total number of sessions:
109 Approx
.
Online session:
85 Approx.
On-campus module of 3 days duration (1
st
On-Campus):
12 sessions
On-campus module of 2 days duration (2
nd
On-Campus):
08 sessions
Master Class by IIM Indore: 4 sessions
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid like situation, the same will be included in the total number of sessions.
The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.
