Elevating Marketing Strategy with AI

AI is transforming marketing faster than any other managerial function. With advances in data mining,automation, and predictive analytics, marketers now have access to data at an unprecedented speed and scale.This raises a key question: how exactly is AI reshaping marketing strategy and everyday marketing practice?This course explores that transformation in depth. Participants will build a shared understanding of marketingstrategy, taking into account major recent shifts (digitalization, social media…).Both the immediate and long-term impacts of AI on core marketing activities, such as competitive analysis,positioning, customer segmentation, or campaign optimization, will then be examined. The purpose is toenable a critical assessment of the challenges and opportunities these technologies create for more sustainableand responsible marketing strategies.Join this unique and interactive program and learn how to structure your strategical thinking on AI& marketing strategy at a turning point for your company.

Overview of how marketing practice has evolved over the course of its history

Current changes observable with the adoption of AI – Analysis and discussion

Stable trends and their implication

Examples of companies driving positive change

Case study on the immediate changes participants can implement in their team.

Pédagogy : This course is intensely interactive and will take on various approaches from theory to practical cases. This will allow participants to start identifying how they can change their own practice/team/organization and confront different perceptions/ ideas/uses. There will be no preparation needed beforehand.

The course is intended for any CMO, C-suite manager, marketing manager, entrepreneur.

No prerequisite is necessary