XLRI - Xavier School of Management

Elevating Customer Experiences

XLRI - Xavier School of Management

Marketing

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Programme Objective

By the end of this workshop, participants will be able to:

Identify and analyze current challenges in delivering exceptional CX.

Explore digital transformation trends and uncover emerging CX opportunities.

Understand the metaverses potential to revolutionize business and customer interactions.

Develop practical skills in mapping customer journeys and interactions to improve CX.

Leverage gamification techniques to design engaging and gameful experiences.

Equipped to better understand customers and their needs.

Utilize storytelling methods to craft exciting narratives.

Pedagogy

The teaching methodology for this programme will be an appropriate mix of classroom teaching, case discussions, identification of best practices, in-class participation, and group exercises/ presentations.

Programme Audience

This training program is designed for professionals across industries who are responsible for shaping, managing, or enhancing customer experiences. Ideal participants include junior to mid-level managers working in customer-facing roles, such as marketing, sales, customer service, product management, or operations. The workshop will also benefit professionals involved in designing or implementing customer journey strategies, digital CX initiatives, or service excellence programs. By focusing on key elements like empathy, customer centricity, and service innovation, this workshop provides participants with practical frameworks and actionable tools to create memorable and impactful customer experiences.

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Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

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https://www.xlri.ac.in
Jamshedpur, India

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Elevating Customer Experiences | XLRI