Indian Institute of Management Raipur

Effective Marketing

Indian Institute of Management Raipur

Marketing

Application Deadline Approaching

Last date to apply: November 20, 2026 · Program starts on December 4, 2026

About Programme

In the dynamic landscape of the ever-changing industry scenario, the role of effective marketing cannot be overstated. As we navigate through an era marked by rapid technological advancements, changing consumer behaviors, and evolving market trends, it becomes imperative for any aspiring or current marketing professionals to not only stay abreast of these shifts but to proactively shape and influence them. In recognition of the pivotal role that the marketing play in driving any organization’s success, we have designed a specialized program tailored to enhance their marketing prowess – the "Effective Marketing" initiative for both aspiring and working marketing professionals.

Programme Objective

Develop a Comprehensive Understanding of Marketing Fundamentals

Analyze Target Markets and Consumer Behavior

Cultivate Brand Management Skills

Build Effective Marketing Communication Programs

Understand various Digital Marketing Techniques

Create and Implement Strategic Marketing Plans

Pedagogy

The program pedagogy will include various training methods such as lectures, discussions, exercises, assessment instruments, and role plays.

Programme Audience

This program is meticulously crafted for aspiring, entry-level, mid-management and senior marketing professionals, acknowledging the diverse roles and responsibilities they hold within an organization.

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Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Raipur

Executive Education Office

NA
771-247-4697
https://www.iimraipur.ac.in
Raipur, India

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Effective Marketing | IIM Raipur