Application Deadline Approaching
Last date to apply: November 20, 2026 · Program starts on December 4, 2026
About Programme
In the dynamic landscape of the ever-changing industry scenario, the role of effective marketing cannot be overstated. As we navigate through an era marked by rapid technological advancements, changing consumer behaviors, and evolving market trends, it becomes imperative for any aspiring or current marketing professionals to not only stay abreast of these shifts but to proactively shape and influence them. In recognition of the pivotal role that the marketing play in driving any organization’s success, we have designed a specialized program tailored to enhance their marketing prowess – the "Effective Marketing" initiative for both aspiring and working marketing professionals.
Programme Objective
Develop a Comprehensive Understanding of Marketing Fundamentals
Analyze Target Markets and Consumer Behavior
Cultivate Brand Management Skills
Build Effective Marketing Communication Programs
Understand various Digital Marketing Techniques
Create and Implement Strategic Marketing Plans
Pedagogy
The program pedagogy will include various training methods such as lectures, discussions, exercises, assessment instruments, and role plays.
Programme Audience
This program is meticulously crafted for aspiring, entry-level, mid-management and senior marketing professionals, acknowledging the diverse roles and responsibilities they hold within an organization.
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Speak with an Advisor
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Prashansa Uttam
Programme Advisor
Indian Institute of Management Raipur
Executive Education Office
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