About Programme
This course simplifies essential micro and macroeconomic concepts—such as demand and supply, market structures, cost behavior, and policy impacts— into actionable insights for entrepreneurs. You’ll also explore behavioral economics, innovation, and the challenges of operating in uncertain markets.
Programme Objective
Understand how policyand macroeconomictrendsimpactnew ventures.
Pedagogy
2.Interactive Simulations –Hands-on exerciseslikepricing games.
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
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Prashansa Uttam
Programme Advisor
Indian Institute of Management Jammu
Executive Education Office
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https://www.iimj.ac.in
Jammu, India
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