About Programme
Understand how markets evolve and build strategies to navigate competition, disruption, and growth opportunities.
The “Dynamics of Market” programme explores the evolving market landscape and the factors influencing consumer choice, competition, and business success. It emphasizes the central role of marketing and innovation in creating customer value and sustaining competitive advantage. Through an inductive and application-oriented approach, participants will examine both macro and micro aspects of marketing using real-world business contexts. The programme equips participants with strategic marketing tools, enhances understanding of market dynamics and consumer behavior, and strengthens decision-making capabilities through case discussions and practical applications relevant to today’s competitive environment.
Pedagogy
A highly interactive and application-oriented learning experience designed to connect marketing concepts with real-world business decision-making.
Interactive lectures and discussions:
Engaging sessions focused on key marketing concepts and strategic insights. Active participation and idea-sharing will be encouraged.
Case studies and industry examples
Real-world cases and market examples to understand practical business challenges and marketing decisions.
Group activities and collaborative learning:
Team-based exercises to promote discussion, problem-solving, and peer learning.
Simulations based on contemporary industry practices
Practical simulations to apply marketing concepts in dynamic business scenarios. Expected Participant
Programme Benefits
A highly interactive and application-oriented learning experience designed to connect marketing concepts with real-world business decision-making.
Interactive lectures and discussions:
Engaging sessions focused on key marketing concepts and strategic insights. Active participation and idea-sharing will be encouraged.
Case studies and industry examples
Real-world cases and market examples to understand practical business challenges and marketing decisions.
Group activities and collaborative learning:
Team-based exercises to promote discussion, problem-solving, and peer learning.
Simulations based on contemporary industry practices
Practical simulations to apply marketing concepts in dynamic business scenarios. Expected Participant
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Prashansa Uttam
Programme Advisor
XLRI - Xavier School of Management
Executive Education Office
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