Driving Digital Change: People & Processes

ESSEC Business School

Artificial Intelligence

About Programme

During 6 weeks of intensive immersion in the latest advancements of digital transformation, you will:

Enhance your proficiency in implementing brand and digital marketing strategies to drive business growth.

Master the art of establishing a resilient brand presence, emphasizing innovation and customer-centricity, bolstered by digital technologies.

Programme Content

Understand the digital revolution

Focus on the 4 stages of the digital transformation

Identify the drivers of the digital transformation

Start-ups and entrepreneurship

Learn the major mechanisms of change; manage the resistance to change, understand the phenomena of inertia

Understand the fundamentals of Change Management

Master the tools & techniques of digital transformation (personas, MVP, test & learn)

Know how to successfully onboard project stakeholders using different tools and techniques (Design Thinking, Agile Method, team work & collaborative methods)

Understand the co-construction method: define and master the change process

Learn how to run collaborative sessions (interactive workshops and meetings)

Understand the digital revolution

Focus on the 4 stages of the digital transformation

Identify the drivers of the digital transformation

Start-ups and entrepreneurship

Learn the major mechanisms of change; manage the resistance to change, understand the phenomena of inertia

Understand the fundamentals of Change Management

Pedagogy

Unveiling ESSEC's distinctive online learning approach

Particular importance is given to the selection of resources and dynamics to maximize the learning experience, participant commitment, and engagement. Peer learning and evaluation empower professors to focus on high-value activities. During designated class time, professors ensure full comprehension or present practical cases. Scheduled synchronous webinars provide dedicated interaction opportunities.

Teamwork and Top-Level Peer Learning: ESSEC Online promotes collaboration where participants engage in peer learning and teamwork, enhancing their understanding and building essential communication and problem-solving skills

100% Online Lectures: All lectures are delivered entirely online, offering flexibility for participants to access high-quality content from anywhere, fitting their studies around personal and professional commitments

Individual Academic Coach: Each participant is paired with an academic coach who provides personalized guidance and support, helping tailor the educational experience to their unique needs and goals

Weekly Live Sessions: offer real-time interaction with professors, deepening understanding, addressing questions, and discussing practical applications to enrich the online learning experience.

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Contact us for the further details

Speak with an Advisor

Target Audience
Programme Objective
Testimonials
Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

ESSEC Business School

Executive Education Office

Samia Morejon Iglesias

+33(0)1 46 92 49 07

[email protected]

https://www.essec.edu

Cergy, France

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