ESSEC Business School

Driving Digital Change: People & Processes

ESSEC Business School

Artificial Intelligence

About Programme

During 6 weeks of intensive immersion in the latest advancements of digital transformation, you will:

Enhance your proficiency in implementing brand and digital marketing strategies to drive business growth.
Master the art of establishing a resilient brand presence, emphasizing innovation and customer-centricity, bolstered by digital technologies.

Programme Content

Understand the digital revolution

Focus on the 4 stages of the digital transformation

Identify the drivers of the digital transformation

Start-ups and entrepreneurship

Learn the major mechanisms of change; manage the resistance to change, understand the phenomena of inertia

Understand the fundamentals of Change Management

Master the tools & techniques of digital transformation (personas, MVP, test & learn)

Know how to successfully onboard project stakeholders using different tools and techniques (Design Thinking, Agile Method, team work & collaborative methods)

Understand the co-construction method: define and master the change process

Learn how to run collaborative sessions (interactive workshops and meetings)

Understand the digital revolution

Focus on the 4 stages of the digital transformation

Identify the drivers of the digital transformation

Start-ups and entrepreneurship

Learn the major mechanisms of change; manage the resistance to change, understand the phenomena of inertia

Understand the fundamentals of Change Management

Testimonials

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Target Audience
  3. Programme Objective
  4. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

ESSEC Business School

Executive Education Office

Samia Morejon Iglesias
+33(0)1 46 92 49 07
morejoniglesias@essec.edu
https://www.essec.edu
Cergy, France

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Driving Digital Change: People & Processes | ESSEC Business School