Programme Content
‘Disruption’ is a widely used and frequently misunderstood term. Understanding it better can help you think about your organization or team’s strategy whether you’re trying to disrupt, avoid being disrupted, or simply scanning the horizon for new trends in your industry.
This course takes a unique view on disruption by combining disruption theory research, innovation strategy, and the ways that business practitioners and Silicon Valley entrepreneurs have redefined disruption over the last decade. We’ll bring these perspectives together in a framework for gauging the disruptive potential of an innovation — that is, how likely the innovation is to fundamentally change the structure of an industry. You’ll learn the critical roles that customers, value chains, and technologies play in driving such changes.
The companies and cases we’ll use in this course to learn about disruption include Impossible Foods, Starbucks, Warby Parker, Peloton, HIV treatment pharmaceuticals, Microsoft, Walmart, Uber, Airbnb, Fundbox, Dow Corning, and Fastbrick Robotics, and Pokémon Go.
This course is offered in four modules and each module extends beyond theory and enables you to put your learnings directly into practice for real-time results. Videos, case studies, simulations, and personal feedback on select assignments will enhance your understanding of course concepts.
Once you pay, you will unlock course material for 60 days and can save select materials for future reference.
