Programme Content
Day 1
Welcome, Overview & What is Disciplined Entrepreneurship (DE)?
Overview of DE in Action
Who is Your Customer? Market Segmentation & Beachhead Market
Doing Good PMR
Day 1 Wrap-Up and Day 2 Preview
Day 2
Welcome Back, Day 1 Review and Day 2 Overview
What Can You Do for Your Customer?
What is Your Core i.e. the Crown Jewels?
How Does Your Customer Acquire Your Product? Part I
Day 2 Wrap-Up and Day 2 Preview
Team Assignment, Project and Introduction to DE Canvas
Day 3
Welcome Back, Day 2 Review and Day 3 Overview
How Does Your Customer Acquire Your Product? Part II
Rewind: The Importance of Doing Step 9 Right
How Do You Make Money?
How Does Your Customer Acquire Your Product?
Team Project – More Details on DE Canvas
Day 3 Wrap-Up and Day 4 Preview
Day 4
Welcome Back, Day 3 Review and Day 4 Overview
Meet the Coaches
Team Exercise with DE Canvas
Team Presentations and Feedback
Program Wrap-Up: Where Do We Go From Here?
Certificate Presentations
Day 1
Registration & Breakfast
Welcome, Overview & What is Disciplined Entrepreneurship (DE)?
Overview of Disciplined Entrepreneurship in Action
Break
Who Is Your Customer? Market Segmentation and Beachhead Market Part I
Lunch
Who Is Your Customer? Market Segmentation and Beachhead Market Part II
PMR - Getting to Know Your Customers in Inquiry Mode
Intro to Team Assignment, Project, and Introduction to DE Canvas
Day 1 Wrap Up
Reception
Day 2
Breakfast
What Can You Do For Your Customer?
Break
How Does Your Customer Acquire Your Product?
Lunch
Entrepreneurial Operations, Leadership & Culture
Break
How Do You Test the Market with Tactics?
Team Project – More Details on DE Canvas
Day 2 Wrap Up
Day 3
Breakfast
Review and Look Ahead to Pulling It All Together
How Do You Scale Your Business?
Break
How Do You Make Money?
Meet the Coaches & Team Project Next Steps
Working Lunch with Coaches
Break
Team Presentations and Feedback
Program Wrap-Up: Where Do We Go From Here?
Certificate Ceremony & Closing
