IE Business School

Dirección Comercial

IE Business School

Marketing and sales

About Programme

IE Business School’s Executive Program in Dirección Comercial is constantly evolving, incorporating artificial intelligence as a driving force for transformation across the entire learning experience.

In a crowded market undergoing rapid change, AI is redefining business strategy, customer relationships, talent management and decision-making.

This program inspires business leaders to reinvent themselves and lead with purpose, fostering more agile, intelligent and customer-centric teams using the power of AI.

TAKEAWAYS

Programme Content

Throughout the program, theory and practice are combined to provide a comprehensive overview of sales management in the age of artificial intelligence.

Participants will learn to use predictive analytics, sales automation and augmented leadership tools, discovering how AI can amplify creativity, strategy and empathy in customer engagement.

The result is a new way of leading sales teams: one that is smarter, more human and impact-driven.

Over the course of the seven-week program, and in conjunction with the Open Talks Bar sessions, participants will explore the following topics:

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Target Audience
  3. Programme Objective
  4. Testimonials
  5. Programme Benefits
  6. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

IE Business School

Executive Education Office

Christian Priefert
tel:+34915688268
NA
https://www.ie.edu/business-school
Madrid, Spain

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Dirección Comercial | IE Business School