Digital Transformation Strategy

Yale School of Management

Leadership

About Programme

Discover a holistic blueprint for digital innovation to improve business efficiencies, empower employees, and create value for customers.

As technological advancements continue to radically alter the business landscape, digital transformation strategies are no longer a nice-to-have, they’re required. However, digital transformation isn’t solely reliant on adopting new technologies. It demands new ways of thinking about how business is done, who the work is done by, and the customer experience attached to it. The case for a cohesive innovation strategy is only growing bolder as top performing companies see the potential of these transformative tactics unfold.

Guided by Sang Kim, Professor of Operations Management, this program unpacks digital technologies’ potential to redesign business processes and transform industry dynamics. Over six weeks, you’ll examine monetization models and strategies to create and capture value in the digital age, and explore how organizations can adapt their processes to respond to changing customer behaviors. Learn how to create new value propositions by using digital technologies to facilitate business model innovation. Led by industry experts, you’ll delve into cultural change as a result of digital transformation, and consider how to effectively address workforce-related challenges. Walk away with an agile approach to implementing a transformation strategy, and learn to measure its effectiveness. You’ll also get the opportunity to interact with the thoughts and experiences of a diverse group of participants, and grow your global network online.

Programme Content

Orientation module

Module 1: Understanding digital disruption

Module 2: Value creation and value capture in digital transformation

Module 3: Customer-centric operating models

Module 4: Reinventing value chains for growth

Module 5: Change management and workforce transformation

Module 6: Leading digital transformation

Programme Audience

Senior business managers and leaders who need to navigate digitalization’s business impact while enabling a competitive advantage

Directors of various business functions and business consultants who are interested in integrating, sustaining, and scaling their organization’s tech transformation

Mid-level managers who are responsible for the execution of digital transformation plans in their departments or product lines

Software and data-centric professionals who want to bridge the gap between their technical knowledge and how technologies are applied in business

Professionals who want to prepare for industry disruption by being introduced to high-level strategic thinking

Testimonials

"The content covered deep dives on a gamut of successful and unsuccessful digital transformations, helping me learn what worked and what did not and why not, making me confident in what approaches and frameworks to apply as a leader."

Anonymous

"The course was an eye-opener for me. The case studies provided insights from different angles about the considerations and applications of digital transformation within an organization or industry."

Anonymous

Testimonial Source