Digital Transformation: Strategies and Business Models

Digital Transformation is a necessary disruption in today’s business environment. Many organisations are adopting digital transformation strategies to build creative business solutions and redefine organisational processes in the new digital era.

This programme offers a guide for the digital transformation of organisations. The rapidly changing business dynamic requires organisations to focus on leveraging advanced digital technologies for transforming their business. As the executives move their businesses online, they are faced with crucial decisions related to the development of digital strategies. Specifically, executives have to transform their business models, as they incorporate into their strategic thinking new advances related to developing digital products, designing digitally enhanced services, and building digital platforms.

The objective of the programme is to enable executives to learn the basics of transforming digital business models, and help them build digital strategies for leading digital transformation and innovation.

The programme will broadly cover concepts related to the domains of digital transformation, answering some of the key questions:

a) The principles of developing digital products.

b) Identify the ways digital services are being created.

c) What are the strategies and approaches for digitization?

d) Why and how firms are building digital platforms?

The course will use case studies, lectures, published works of the faculty chair, simulations and discussion exercises (hands-on, if required) to deliver the content.