Programme Content
Module 1: Organisational elements of digital transformation
Identify the key drivers behind the imperative for digital transformation and current trends intensifying organisations’ desire to pursue digital transformation
Define the nature of digital transformation and how it affords new ways of creating value
Identify the organisational strategy and structural changes required to support digital transformation
Illustrate a digital transformation mindset within your organisation
Module 2: External impact – focus on the customer
Recognise the importance of putting the customers’ needs first to achieve customer centricity
Define your role in fostering the value of a customer-centricity culture within your organisation
Define how digital tools, the environment and technology change the customer’s journey and engagement with an organisation
Define the key characteristics of your customer in the digital era
Develop a customer-centric digital strategy for your organisation
Module 3: External impact – focus on competitive strategy
Discuss how digital technologies are tied to an organisation’s value proposition, strategy and business model
Distinguish between the business models and strategic approaches of innovation vs traditional platforms
Evaluate how to grow and scale a platform-based organisation’s strategy, people and culture
Develop a platform strategy for your organisation
Module 4: Open innovation
Discuss open innovation as a digital transformation initiative
Identify the components, considerations, benefits and values of a good open innovation programme design
Evaluate the organisational barriers to internal and external open innovation
Compare mechanisms that are required to access ideas and knowledge from within an organisation and from outside its boundaries
Develop a scaling strategy for open innovation initiatives within your organisation
Module 5: Internal impact and opportunities
Define the future of work and its impact on your organisation
Discuss the impact of virtual work and tools on how you lead and manage staff within your organisation
Define the role of big data and AI within your organisation
Identify automation’s impact on your organisation
Develop your vision for the future of work within your organisation
Module 6: Managing the digital transformation
Discuss the organisational impact and implications of a mismanaged digital transformation initiative
Identify the technical challenges, issues, components, communication and data governance structure to plan a digital transformation initiative effectively
Identify correct data governance practices and policies for digital transformation initiatives
Evaluate strategies for managing, developing and integrating talent and skills within your organisation
Evaluate strategies and workflows to manage resistance to change and create a data-driven culture within your organisation
Identify the role and digital skills that C-suite executives must foster within themselves and their staff to build a digitally transformative culture
