Digital Strategy Transformation

Indian Institute of Management Udaipur

About Programme

Digital technologies are increasingly becoming ubiquitous and digitally enabled business models are proliferating. On the one hand, these technologies and business models have enabled the emergence of many new Fortune-500 companies. On the other hand, they have had disruptive impacts on many established industries and business models, and threatened the very survival of many conventional businesses and organizations. Organizations need to devise new strategies, modify their existing business models, and undergo strategic business transformations, in order to be able to take up new opportunities available in this emerging business landscape, andor successfully respond to the existential threats posed by these business models.

Programme Content

While the core content and philosophy of the program will remain rooted in the strategy literature, the cases, examples, readings, and videos will be continuously updated in order to keep pace with rapidly co-evolving digital technologies and their use cases, emergence of new digitally enabled business models, and success and failure stories in India and international settings.

The program will adopt a pedagogy that may allow participants to combine analytical learnings with experiential learnings. While the blending of conceptual learning with cases and real-life examples will facilitate analytical learnings, intensive workshop activities will facilitate active participation and experiential learning in simulated business scenarios.

The brief contents of the program are:

Strategic thinking in the emerging digital landscape

Superior value creation and capture through digital models and technologies

Launching digitally enabled business models

New capabilities for digital transformation

Driving digital transformation 1: Organizational processes

Driving digital transformation 2: Leadership and change management.

Programme Objective

This program aims to build an understanding among the participants as to how to formulate a digital strategy for an enterprise and make it an integral part of the overall business strategy, and how to drive digital transformation.

The program may allow the participants to learn

How digitally enabled business models allow firms to create and capture superior value.

How firms may take up new digital opportunities and respond to digital threats by launching digitally enabled business models

The organizational, leadership and change management processes involved in digital transformation.

New capabilities required for enabling digital transformation.

Pedagogy

Blending of conceptual learnings with cases and other live examples

Very recent cases (Indian and international), covering wide range of organizations, digital technologies, and business transformation issues.

Supplemented by readings based on recent publications in leading practice-focused journals.

Short videos on cases and digital technologies

Short intensive workshop activities for encouraging active participation and building experiential learning in simulated business scenarios.

Group projects and class presentations.

Programme Audience

Members of senior management teams

Involved in the formulation and implementation of enterprise strategies.

Assuming significant general management and strategy execution roles.

Assuming responsibilities for driving functional, product-lines or divisional performance.

No prior background in digital technologies would be required to participate in the program.

Application:

Interested eligible candidates may apply online using the link in the Apply now column and make the payment.

All the applications received till the last date will be evaluated by a faculty panel, and the candidates who are found eligible will be intimated via email by the ExEd office.

If a candidate is not selected, the amount paid by such candidates will be refunded in due course by the Institute.

Testimonials

"I had the privilege of participating in IIM Udaipurs Digital Strategy Transformation program last year. It was an incredibly enriching experience that has made a significant impact on my professional journey. The quality of the content and instruction was exceptional and provided deep insights into the evolving landscape of digital strategy. The program was not only educational but also highly practical, offering valuable takeaways that I have been able to implement in my day-to-day work. The knowledge I gained has been instrumental in navigating the complexities of digital transformation within my organization."

Anonymous

"Moreover, the program offered valuable insights that helped me tackle real-world scenarios within my organization. For instance, the strategies discussed in the program guided me in effectively managing a crucial digital transformation project that significantly improved our operational efficiency."

Anonymous

"I am also pleased to share that I have been appointed as the head of the AI implementation project in my organisation. The skills and insights gained from the program have undoubtedly contributed to this achievement."

Anonymous

Testimonial Source