Digital Strategy and AI Discover how to outperform your competition

Vlerick Business School

Strategy / Digital Transformation and AI

About Programme

#1

in Open Executive Education in the Benelux

1,284

former participants

4.5/5

for Learning Impact

Digital strategy and AI is changing how we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology and artificial intelligence can support your strategic priorities. You’ll live and learn the key principles of digital strategy and AI – and gain the knowledge, skills and insights to take the leap into giving your organisation a sustainable, competitive edge.

Programme Content

Over six modules, this programme equips you with insights and tools to drive your organisation's digital and AI strategy.

Module 1: Introduction to Digital Strategy and AI

Dive into what digital and AI strategy is and why it's important

Explore digitalisation and how it can transform your organisation

Module 2: The Context of Digital and AI Strategy

Understand the building blocks of an effective digital and AI strategy

Explore how digitalisation can impact an organisation’s strategy, performance and boost its sustainability

Module 3: Digitalisation of Work

Discover how AI and digitalisation impact how work gets done

Learn how to digitalise work

Module 4: Digitalisation of Products, Processes and Business Models

Identify digital and AI innovation initiatives that enhance performance and support strategic priorities

Learn how to leverage digital technology to transform processes, products and services, and business models

Module 5: Organising for Digital & AI Strategy, and Initiatives

Discover how to strategise and organise for implementing digital strategy and AI strategy effectively

Module 6: Evaluating Digital Strategy & AI and Initiatives

Discover how to sustain a competitive advantage through the use of digital technologies and artificial intelligence

Explore ways to measure and evaluate the success of digital and AI initiatives

EARN MICRO-CREDENTIALS

Gain internationally recognised proof of your learning – to demonstrate your expertise today or work towards a Vlerick MBA.

Programme Audience

Executives, general managers or managing directors who want to build or stress test a digital and AI strategy

Strategy, Innovation, Marketing, IT or other directors or managers involved in driving digital and AI strategy

Professionals and entrepreneurs who are fascinated by the impact of digital and AI technology on business and want to capitalise on digital disruption

Professionals who are keen to stay ahead in today’s digital global marketplace

In previous editions, we had the pleasure of welcoming participants from companies like:

Programme Benefits

Understand how digital is different and why it's important

Discover how to use AI to create employee and customer value

Know how to identify digital innovation initiatives for market-facing processes, products, and business models

Identify how to align digital with strategy and structure

Design different digital platform models

Learn how to evaluate strategic digital initiatives

Testimonials

"I would definitely recommend Digital Strategy and AI to others. It is built on tons of research and experience – and its applicability is unique. Ive been a consultant in IT for 12 years now – the programme has shown me many opportunities to work on digital strategy with my clients as well as with my own employer. I also learned from, and was inspired by, the other participants."

Angela Barendregt

Projectsucces Regisseur at Blue Bricks

"I joined the Digital Strategy and AI programme because its important to stay up-to-date on hot topics. Ive applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound."

Anonymous

Testimonial Source

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Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective
Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

Vlerick Business School

Executive Education Office

Anastasia Kostina

+32 2 225 41 34

anastasia.kostina@vlerick.com

https://www.vlerick.com

Brussels, Belgium

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