Digital Social Media & AI Strategy: Driving Business Growth (Batch 13)

In the past, developing digital and social media marketing strategies to build online relationships with customers was a competitive advantage, but now it is a basic requirement for doing business. This programme offers the practical guidance you need to transition from a brick-and-mortar business to a click-and-reach business through powerful online engagement. The participants of this programme will learn how to choose the best tools for their needs and develop a strategy oriented to their business goals. The discussions during the programme will help develop a quantifiable, repeatable, and improvable social media process. As new digital and social media platforms are soon emerging, any strategy based on the concepts and methods discussed in the programme can be adapted to maximise advantage. The digital and social media strategy will be testable, controllable, and fully integrated with the broader goals and objectives of the company.

Who Should AttendBusiness leaders and managers with P & L responsibility, CMOs, product managers, marketing managers, online marketing and software development executives, consultants, digital & social media analysts.

Participant BenefitsAs a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –