Digital Product Management [Batch -2]

Digital Product Management is currently one of the most essential functions in the modern technology industry. Digital Product Managers oversee the entire lifecycle of creating and enhancing technology products from ideation to launch and act as mini-CEOs for the respective products. No wonder many product managers end up becoming CEOs of technology startups or even big companies (e.g., Sundar Pichai at Google)!

This short-duration program intends to introduce and prepare interested applicants for a career in Product Management in the IT industry. This introductory course will broadly cover all the key practical aspects of the role, and students can expect tangible outcomes like ability to create product requirements (user personas, user stories, UX wireframes, product roadmap, etc.) and the knowhow to build the product using technical staff by applying lean strategies, design thinking, and agile product management techniques (Scrum). No prior technical knowledge is required to take the course; only an enthusiasm to imagine and design exciting digital products and features!

Blend of lectures, discussions, hands-on practice, cases, and project presentations by students – Taught by both IIM faculty and experienced PMs from industry

Participant BenefitsAs a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –