About Programme
Why Learn Digital Marketing? Powerful technology, interactive online communities, and robust search engines have shifted the balance of power to the customer, creating a complex digital landscape that marketers must navigate with care and precision. For those who want to stay ahead of the curve and impact their organizations' marketing strategies, this program offers a comprehensive journey through marketing in the digital era. In addition to gaining sustainable knowledge, practical skills, and strategic frameworks for understanding and influencing customers, you will have the opportunity to benefit from the insights of program faculty David Rogers, a globally recognized expert in digital business strategy and academic director in executive education at Columbia Business School.
Please contact our partners at Emeritus at
columbiaemeritus.org
, 1 315-982-5094, or 1 315-277-2746 for a personal conversation about this program and how it may benefit you.
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Prashansa Uttam
Programme Advisor
Columbia Business School
Executive Education Office
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