Digital Marketing Intensive (Online)

Digital transformation and big data have revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies and trends.

The Digital Marketing Intensive (Online) is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of artificial intelligence (AI) and automation. As a participant, youll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI).

Please contact our partners at Emeritus at

columbiaemeritus.org

, 1 315-982-5094, or 1 315-277-2746 for a personal conversation about this program and how it may benefit you.

Delivered in collaboration with

Digital marketing has become an essential component of every firms marketing strategy, but managers are grappling with this continuously evolving medium. It is critical to develop a systematic understanding of digital marketing and how its various components interact by learning concepts and tools whose applicability will endure even as specific technologies and implementation procedures change.