D

Digital Marketing for Business Growth (Batch-2)

Marketing

About Programme

Programme Overview

Digital media is currently trending. Do you have what it takes to make it big? Learn Now!

Big TV spends are out unless you have lot of money to waste!

Which is THE social media for your brand Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Programme Content

Digital Analytics

Digital Marketing Strategy

Social Media Strategy

LinkedIn Marketing

Consumer Personas

Facebook Marketing

Instagram Marketing

YouTube Marketing

Search Engine Optimization

Google Ads

Search Engine Advertising

Mobile Marketing

Content Strategy

Pedagogy

The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio-visual aids.

Programme Audience

The programme is designed for professionals in the middle and senior-level positions, who desire to understand the algorithms of platforms and why of digital marketing. It starts from basics and goes to intermediate level. Both B2C and B2B participants from sales and marketing, technology, entrepreneurs, general management have benefitted from this programme

Testimonials

"Most lively- best hands on experienceThe programme was most lively, I got hands on experience in live ad campaigns, budget planning exercises and deep understanding of various marketing channels with powerful cases."

Anonymous

"Focused and great value additionWith my 11 years of experience I just didnt want to refresh digital marketing, but needed more depth. This course certainly provided that, by focusing on digital innovation and current trends. Also, it provided a platform for valuable interaction with co-professionals. Recommended for all."

Anonymous

"Digitally savvy, best outreach methodsThe programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase."

Anonymous

"Cornerstone, Well-articulated, RetooledHer programme has been a cornerstone for me. The programme retooled me with Marketing and Communications knowledge essential to survive in an FMCG environment. A healthy mix of academic and industry interactions ensured that all concepts and their relevant industry adoption were well articulated and understood."

Anonymous

"Good trainer, in-depth knowledge, vast experienceSeema is a good trainer and having in-depth knowledge on the subject and vast experience in Marketing Marketing communication. I have attended the training at IIMB sponsored by my company Wonderla and I felt it was wonderful and implemented many ideas after this training."

Anonymous

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Faculty Information
  4. Contact Person Details
  5. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IIM Bangalore

Executive Education Office

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