Digital Marketing Certificate Program

The fixed and mobile internet and related technologies exert a profound influence on how business and social institutions evolve and how they are challenged — and sometimes, even displaced. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.

Make yourself more marketable and put your career in high gear with the Digital Marketing Certificate online program from Wharton. In our online digital-marketing courses, you’ll learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital-marketing skills you need to take advantage of the explosive growth in the marketing industry.

How it works To earn our Digital Marketing Certificate, learners must complete four courses.

Fundamentals of Digital Marketing, Social Media, and E-Commerce Gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Learn More »

Marketing Analytics: Data, Tools, and Techniques Explore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. Learn More »

Managing the Value of Customer Relationships Learn how to radically rethink how you develop and implement customer-centric strategies that you can apply to your existing and most valuable customers today. Learn More »

Selling Ideas: How to Influence Others and Get Your Message to Catch On Discover how to use social media and word of mouth to spread your message and make any product or idea catch on. Learn More »

Participants may include:

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.