Digital Marketing: Business Models, Processes and Technologies (Batch 3)

Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.

IIMA Alumni Status: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.

The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.