Kellogg School of Management

Digital Marketing Accelerator

Kellogg School of Management

Marketing & Sales

About Programme

In today’s fast-changing digital world, marketing strategies can shift overnight. New tools and evolving customer behaviors continue to reshape how organizations connect with their audiences. Digital marketing is an increasingly demanding discipline that requires even seasoned marketers to continually refresh their skill set. To stay effective, marketers need current skills they can apply right away, without stepping away from their day-to-day responsibilities.

The Digital Marketing Accelerator is an intensive weekend program for professionals who want to stay current in this constantly evolving field. Led by expert faculty, participants will explore how to translate business strategy into digital strategy, apply AI to enhance content, and use bidding and analytics to evaluate digital marketing effectiveness. Participants will also explore how to talk about digital marketing to their organization’s finance team, C-Suite and board of directors, and how to use digital marketing to accelerate the path to becoming a CMO.

Throughout the program, marketing, analytics and finance are integrated to strengthen digital decision-making. Interactive discussions and examples emphasize practical applications that can be implemented immediately.

Programme Content

Day 1 – Strengthen your digital strategy with emerging trends

Translate business goals into actionable digital strategies
Explore the evolving nature of digital marketing
Use AI to enhance your content and engagement
Leverage social commerce to reach and convert customers
Understand what’s ahead in search marketing

Day 2 – Measure your impact and lead with agility

Apply ROI and bidding methods to evaluate digital effectiveness
CFO Panel: How CFOs think about digital marketing (lunch panel)
Optimize campaigns through media mix modeling
Communicate digital priorities to senior leadership and boards
Apply agile practices to lead your marketing initiatives

Programme Audience

Practicing digital marketers looking to stay current in a rapidly changing digital world
Mid-to-senior-level marketers new to digital marketing
High-potential employees who have (or will soon have) significant responsibility for digital marketing activities
Brand marketers transitioning into digital marketing
Technical marketers (Programmatic SEO) seeking to deepen their strategic capabilities

Programme Benefits

Build practical skills for immediate on-the-job application, over a focused weekend format
Connect business goals and digital marketing strategy
Learn current practices in AI, search and social commerce
Measure and communicate performance across your organization
Gain perspectives from expert faculty and a CFO panel on evaluating digital investment

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Testimonials

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

NA
847.467.6018
mailto:execedkellogg.northwestern.edu
https://www.kellogg.northwestern.edu
Evanston, USA

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Digital Marketing Accelerator | Kellogg School of Management