Programme Audience
Both junior and mid-career marketers who wish to improve their digital marketing skills for better business performance
Non-marketing professionals who are interested in exploring different functions within a business and how digital marketing can inform their strategic business decisions
Business leaders and entrepreneurs who aim to gain a better customer understanding and who hope to harness digital marketing channels to create value in the consumer journey
Professionals wanting to formalize their experience and knowledge with a certificate of participation from one of the worlds leading business schools
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Same topic, Similar duration - Broader exploration across all institutes
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Prashansa Uttam
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Yale School of Management
Executive Education Office
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https://som.yale.edu
New Haven, USA
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