Digital and Social Media Marketing Strategy: Driving Business Growth (Batch-2)

Programme Overview

In the past, developing digital and social media marketing strategies to build online relationships with customers was a competitive advantage, but now it is a basic requirement for doing business. This programme offers the practical guidance you need to transition from a brick-and-mortar business to a click-and-reach business through powerful online engagement. The participants of this programme will learn how to choose the best tools for their needs and develop a strategy oriented to their business goals. The discussions during the programme will help develop a quantifiable, repeatable, and improvable social media process. As new digital and social media platforms are soon emerging, any strategy based on the concepts and methods discussed in the programme can be adapted to maximise advantage. The digital and social media strategy will be testable, controllable, and fully integrated with the broader goals and objectives of the company.

Develop a framework to design effective digital and social media strategies.

Formulate digital and social media plans to engage with consumers.

Assess the impact of digital and social media strategies.

Discover ways of connecting with new markets.

Evaluating how companies can satisfy customer needs and lower customer acquisition and retention costs

Developing a transition plan from offline to online connect with customers

Developing an action plan for successful digital and social media policy

Allocating resources across different channels

Evaluating mobile platforms and their impact on marketing in the future

Organisational processes required to implement digital and social media strategies

Key Benefits Takeaways

Develop a framework to design effective digital and social media strategies.

Formulate digital and social media plans to engage with consumers.

Assess the impact of digital and social media strategies.

Discover ways of connecting with new markets.