Indian Institute of Management Lucknow
Speak with an advisor
Meaning and relevance of strategic thinking for senior marketing and sales
managers
Ways to leverage AI within the marketing and sales strategic ecosystem
Exploring different leadership styles and mapping one’s own leadership
style
Techniques for continuous improvement
Managing sales negotiations and driving influence
In this program, the participants will be able:
Develop a comprehensive strategic outlook to enhance their contribution beyond functional deliverables
Develop future-oriented critical success factors at both the individual and organisational levels
Identify new ways to create value for the organisation by leveraging AI in sales and marketing functions
Develop a personal vision statement and an implementation roadmap
The pedagogy will be mostly experiential, including group exercises, simulations, case studies, management games, roleplays, etc.
This programme is suitable for professionals from the sales and marketing domain who:
Aspire to move into strategic roles in the near future
Have concerns about how the strategy is developed, communicated, and implemented
Face challenges in developing strategic, business, or functional plans
They are exploring ways to leverage AI as part of their strategic planning
Wish to align their performance with the organisation’s purpose through stronger strategic marketing and customer focus
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Fill out the form below and our team will get back to you within 24 hours.
