Developing and Presenting a Successful Business Case

Make a business proposal they can’t refuse.

You’ve got a compelling idea to capture a new market opportunity, but to get it approved, you first need to present a business case that aligns with your organization’s financial goals. In this virtual, self-paced program, you’ll learn the secret to a winning business case with the right balance of financial analysis and storytelling.

Develop and practice your skills in business presentations. Cut preparation time with a proven 5-step model that will level up your presentation abilities and career.

Enrol anytime and study asynchronously with a cohort for peer-to-peer support.

Note: Participants will have one year from the date of registration to access and complete this asynchronous program.

The Ultimate Formula To A Persuasive Business Case

Whether it’s a new proposal, budget recommendation or business plan, you need a rock-solid case that justifies your ideas and the resources needed to make them happen. This requires a good understanding of financial opportunities, market data and operational improvement—all topped with compelling presentation skills.

In our specialized program for business cases, you’ll learn to apply a highly effective five-step model that covers the key functional areas of every business: operations, marketing, finance, and human resources.

Explore real-life examples of winning business cases from diverse industries, and collaborate with others in the program to create your own. Learn the quickest ways to create a comprehensive business case, and develop key presentation skills that help you anticipate relevant challenges and confidently address questions from your team and shareholders.

This online program consists of five modules that each take between 2 to 4 hours and can be completed at your own pace. Our specialized program is ideal for aspiring leaders and business managers or other strategy-related roles in a variety of industries, including product or project management.

Note: Participants will have one year from the date of registration to access and complete this asynchronous program.

Lead developmental breakthroughs by overcoming financial, managerial, and organizational barriers to new concepts and strategies. Understand the purpose of the business case approach and learn how to get support for your vision.

Build a practical understanding of the business case framework as a strategic document. Apply financial and strategic measurement tools to build your case.

Learn the 5 steps of building a successful business case:

Understand the different financial models and advanced evaluation techniques that work best for your business goals. Create business cases that address the specific culture, strategy, and decision-hierarchy of your organization.

Package and present your business case for maximum impact. Know what your organization and your team are looking for to better anticipate and respond to challenges. Finally, apply your learnings into a presentation and get honest feedback.

Prepare for a leadership role with practical skills in preparing and presenting a convincing business proposal. Learn from real-life examples and share experiences with professionals in a variety of industries.

Recently promoted leaders who regularly develop and present business recommendations will learn the most efficient techniques to build and present a professional, comprehensive business case.

This program packs rich, hands-on learnings into 5 online modules. Engage at your own pace with online material, videos and readings.

Get highly sought-after skills in building and presenting business cases that translate across industries.

Train with top-rated Schulich instructors that are consistently ranked among the world’s best.

Schulich ExecEd students gain the confidence, skills and perspective to attain better roles, launch new ventures, and lead their teams to new heights.