Designing & Monetising Loyalty Programs [Batch 2]

Loyalty is no longer just a marketing tool. It is a strategic, financial, and technological lever for driving enterprise value. As Indian and global firms move from discounting to engagement, the ability to design, fund, and scale loyalty programs has become a boardroom imperative. This 4-day immersive course at IIM Bangalore bridges the gap between marketing creativity and financial accountability, equipping cross-functional teams to create loyalty strategies with real P&L impact.

This is the first program of its kind in India combining customer psychology, advanced financial modelling, INDAS/IFRS accounting, and real-world launch strategies making it a must-attend for modern businesses building enduring customer ecosystems.

The program is designed to equip cross-functional business leaders with tools, frameworks, and financial models to create and manage successful loyalty programs.

Key objectives include:

Delivering tangible ROI and alignment with broader organisational KPIs.

The programme uses a fully in-person, instructor-led format with:

Mid-to-senior-level professionals with 5+ years of experience and working in:

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –