Design Thinking

About the Program

In today’s rapidly changing business environment, organizations are expected to solve complex problems, improve customer experience, innovate faster, and respond effectively to market uncertainty. Traditional problem-solving approaches often focus on efficiency and internal processes, whereas modern organizations increasingly require human-centric, creative, collaborative, and iterative approaches.

Design Thinking is a structured yet flexible problem-solving methodology that helps executives understand user needs, redefine business problems, generate innovative solutions, prototype ideas, and test them before large-scale implementation. It is widely used across sectors such as manufacturing, logistics, healthcare, education, banking, IT, public services, infrastructure, retail, and consulting.

This three-day Management Development Program is designed for industry executives from different sectors who wish to apply Design Thinking for innovation, process improvement, service design, product development, customer experience enhancement, and organizational transformation. The program will combine conceptual learning, sectoral examples, case discussions, hands-on exercises, group activities, and prototype development.

Session Plan

Day 1: Introduction to Design Thinking and Innovation Mindset

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 1

Introduction to Design Thinking

Session 2

Design Thinking for Business Innovation

Day 2: Understanding Users and Stakeholders

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 3

Human-Centric Problem Solving

Session 4

Empathy Tools and Techniques

Day 3: Problem Identification and Reframing

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 5

Defining the Right Problem

Session 6

Problem Reframing Workshop

Day 4: Ideation and Creative Solution Development

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 7

Creativity and Ideation Techniques

Session 8

Idea Evaluation and Prioritization

Day 5: Prototyping and Testing

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 9

Prototyping for Managers

Session 10

Testing and Feedback

Day 6: Implementation and Group Presentations

Duration: 3 HoursTiming: Evening session

Session

Topic

Session 11

Implementing Design Thinking in Organizations

Session 12

Group Presentation and Action Plan

The program aims to enable participants to:

Pedagogy:

The program will follow an interactive and application-oriented online pedagogy. The learning approach will include:

The program will emphasize learning by doing. Participants will work in groups on practical problem statements and will move through the complete Design Thinking cycle: empathy, problem definition, ideation, prototyping, testing, and implementation planning.

The program is suitable for executives, managers and professionals from different sectors including:

The program is especially useful for: