Programme Content
Design Thinking Process
Interaction Design and User Experience
Case Studies in Various Domains
Learning Outcome:
Understand the fundamental principles and concepts of User Experience (UX) design.
User Contextual Inquiry and Interviews
Affinity Mapping and Card Sorting
User Surveys
Contextual Research and Ecosystem Mapping
Learning Outcomes:
Understand the importance of user research in informing and validating design decisions.
Describe various methods and techniques used in UX research.
Personas, Ecosystem Maps, and Journey Maps
UX Opportunity Maps
User Flows and Taskflows
Learning Outcome:
Understand the role of UX analysis in identifying opportunities for improving user experiences.
Wireframing
Low-fidelity Prototyping Methods
Learning Outcome:
Understand the importance of ideation in the UX design process for generating innovative solutions to user problems.
Heuristic and HCI Principles
UI Design Principles – Typography, Grids, and Composition
Gestalt Principles
Design Systems
Learning Outcomes:
Understand the principles of heuristics and HCI and their significance in designing intuitive and user-friendly interfaces.
Build scalable design.
A/B Testing
Heuristic Evaluations
Usability Lab Testing Methods
Accessibility & Inclusive Design (WCAG 2.1)
Learning Outcome:
Understand the importance of usability testing in evaluating and improving user.
AI in UX research
AI in UX documentation
Learning Outcome:
Understand how to utilize AI responsibly and efficiently for creating targeted user experiences.
Introduction to UX Writing
In-App Text, Error States and Empty States
CTAs, Tooltips and Onboarding Copy
Tone, Voice and Brand in UX
Learning Outcome:
Write purposeful in-product copy for digital interfaces.
Understand how microcopy shapes user behaviour and trust.
