Design Thinking for Strategy and Innovation

This programme intends to acquaint and excite the participants about the method and its outcomes. Through experiential learning techniques, the programme will engage the participants to comprehend the philosophy of the technique and how to use it for solving innovation and business strategy problems.

Today’s complex business and managerial problems demand methods which are pluralistic, non-hierarchical, and co-created. Design thinking is one such method with the possibilities of generating disruptive solutions. This programme will include exposure to other such latest concepts in the area of innovation and strategic thinking, and how they can facilitate organization leaders to solve complex strategic problems.

Design Thinking is a new buzz-word in the corporate world. The method is centered on one of the basic senses of humans, which differentiates them from other living species—empathy for others. This is an innovative problem-solving approach for problems which are otherwise ill-defined or, at times, not even recognized. Besides primarily being aimed at solving the pains of the target group, the method also integrates feasibility checks and business viability checks. Today, this method is being used for product innovation, process innovation, and business model innovation. Big corporations are also using this method to enhance their strategizing process.

A mix of lectures, group exercises, and case discussions focused on experiential learning

The programme is aimed for CEO and other CXO roles, Senior Management Executives-GMs/VPs of Marketing or Product Managers (or any other client interface roles), Heads of New Product/Category/New Venture Development, R&D heads, Innovation managers, senior government officials in policy design roles