The Wharton School

Design Thinking for Problem Solving and Innovation

The Wharton School

Strategy and Innovation

About Programme

Great ideas only matter if they’re transformed into compelling solutions that work. Design Thinking for Problem Solving and Innovation gives you a structured, practice-based process to do exactly that. Guided by Wharton Professor Karl Ulrich, you’ll apply the triple-diamond model — a rigorous, repeatable framework that takes you from clarifying customer jobs to be done, through generating insights, to creating and testing solution concepts.

Unlike design thinking workshops that stop at brainstorming, this course equips you with tools to frame problems correctly, generate high-quality solutions, and evaluate them systematically. By the end, you’ll know how to surface critical needs and opportunities, translate them into actionable ideas, and refine those ideas into tested, feasible solutions.

Whether you are developing products and services or driving process innovation inside your organization, this course provides the clarity, discipline, and creativity needed to deliver meaningful results.

Programme Content

Delivered online, self-paced, and on-demand, the course features four in-depth modules (four to six hours each). You’ll progress through video lectures and required hands-on activities that culminate in a digital completion badge. By practicing research, ideation, and evaluation in real-world contexts, you’ll leave not only with a process but also with the confidence to lead innovation efforts with impact.

Programme Audience

This course is designed for professionals across industries who want to drive meaningful impact through innovation. Ideal participants include:

Individual contributors and managers who want to sharpen daily problem-solving skills
Team leaders and high potentials responsible for mobilizing groups around innovation challenges
Executives seeking to align innovation practices with organizational strategy
Entrepreneurs and intrapreneurs eager to test and scale new ideas with credibility

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.

Programme Benefits

Apply the triple-diamond model to move from defining the job to be done, through customer insights, to compelling solution concepts
Define focal customers and jobs to be done using personas, abstraction ladders, and “How might we…” framing
Conduct customer research that uncovers authentic, non-obvious, and significant insights to guide innovation
Generate and refine solution concepts using systematic ideation methods, hybrid individual-group approaches, and AI-enhanced creativity
Evaluate and test concepts systematically with structured selection matrices and customer feedback to predict market acceptance
Integrate design thinking into organizational processes to lead repeatable, user-centered innovation projects that deliver business impact

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

The Wharton School

Executive Education Office

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tel:12158981776
https://www.wharton.upenn.edu
Philadelphia, USA

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Design Thinking for Problem Solving and Innovation | The Wharton School