Design Thinking for Customer Centric Business Innovation
Indian Institute of Management Lucknow
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About Programme
“Design thinking is a human-centered approach to innovation that integrates the needs ofpeople, the possibilities of technology, and the requirements for business success." Tim Brown.
The programme is aimed at imparting the design thinking toolkits and requisite skillsets to the participants to enable them to make business innovations based on what future customers want instead of relying only on historical data or making risky bets based on instinct.
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