Programme Content
Module 1: Your Data Vision: What It Means and Why It Is Valuable
Sets the foundation for you to establish a product data mindset so that you can achieve organizational outcomes.
Your data journey begins with exploring different types of data, the importance of data collection and workflows, and how to establish data-driven culture.
Module 2: Product Data Frameworks and Workflows
You will analyze and apply two key frameworks for your data strategy which will help you develop a data mindset and move towards your data vision
Our Product Analytics Needs Framework and Double Diamond Product Process provide a roadmap to achieving organizational outcomes.
Module 3: Everything Product Analytics: How Do I Execute a
Data-Driven Product?
Identify research data that will serve as evidence for making decisions.
Examine how powerful your product data is for your organization, as well as, methods for collecting different types of product data and why the data is needed.
Module 4: Organizing and Presenting the End Result
Delve into the classification and analytics stages of our Product Analytics Needs Framework.
Organize your data into categories, which is vital for compliance and security.
Module 5: Visualizing Product Analytics
Graphic displays of data can be powerful tools for gaining insights and conveying complex information.
Learn how you can use visuals to identify trends and clusters, spot patterns, and present results.
Module 6: Optimizing and Automating Product Data
Complete your product data journey with optimization and automation.
Create a machine learning heuristic and use an optimization equation to improve your product data and workflows that generate product data insights.
