Data Strategy: Enabling AI-Driven Competitive Advantage

Harness Your Organization's Data as a Value Driver

Apply a value creation framework with four perspectives to generate insights from data and learn to build data-driven products at scale to execute your data strategy.

Learn a practical three-step methodology of contextualization, ideation, and prescription to develop a successful data strategy.

Explore frameworks for data management and discover how AI is reshaping modern data architectures and pipelines.

Stewardship of your data is vital to your strategic efforts. Explore how to govern data and AI systems responsibly, ensuring your data is accurate, secure, compliant, and trusted across your organization.

Organize data technologies into four categories: data generation and acquisition; data integration and management; data analysis; and data operationalization. Identify the technologies and applications for each step of your data process.

Gain a high-level view of how to build an organization and culture that enables data and AI-driven decision making.

Demystify analytics and AI, and explore the methods that can surface patterns in your data to inform better business decisions and power your operations.

Path to Alumni Benefits

Join local alumni chapters or clubs in your region

Participate in the annual Berkeley Haas Alumni Conference

Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Activate an @haas.executivealumni.berkeley.edu email forwarding address

15% discount on the list price of future eligible Berkeley Executive Education programs.

30% discount on the list price of future eligible programs after completion of your Certificate of Business Excellence.

Public visitor access to select campus libraries and university database services

A one year complimentary digital subscription to California Management Review

Berkeley Haas Alumni newsletter

Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

Key Takeaways

Guided by faculty experts and industry best practices, you will learn how successful organizations use data as an organizational asset. By the end of the program, you will be prepared to develop your own data strategy by accomplishing the following:

Apply frameworks and methodologies for harnessing data to create value

Build a data-focused roadmap to gain competitive advantages in your industry

Apply AI strategies and tools to transform data into actionable insights and business outcomes

Understand and manage the data lifecycle

Assemble a skilled data strategy team

Create new value from your data assets