Why attend Data Monetization Strategy?
Data — and the insight it yields — can be a company’s most important asset in a digital economy. Although most organizations now have access to vast amounts of data, the challenge lies in realizing its full potential. In a highly competitive environment, companies that find ways to monetize data often lead the way in their industries.
The Data Monetization Strategy: Creating Value Through Data online short course from the MIT Sloan School of Management will equip you with a comprehensive understanding of how organizations can create, measure, and maximize economic value from data. By leveraging the I-W-S framework — three approaches developed by the MIT Center for Information Systems Research (CISR) — organizations can generate financial value by improving the use of data, wrapping products with analytics features and experiences, and selling information solutions. Learn from esteemed MIT faculty as you learn to identify and prioritize data opportunities, build organizational capabilities, and maximize data monetization outcomes across the organization. On completion of this course, you’ll leave with a personalized toolkit to enhance your organization’s data monetization outcomes.
This program explores how organizations can create financial value from data, and the importance of actively pursuing data monetization. Led by Faculty Director Dr. Barbara Wixom, a principal research scientist at the MIT Sloan Center for Information Systems Research (CISR), participants will investigate the I-W-S framework. This method approaches data monetization in three ways: improving core business processes using data, ‘wrapping’ analytics around offerings, and selling information solutions. Participants will also study the five data monetization capabilities — data assets, data platforms, data science, acceptable data use, and customer understanding. They’ll leave the program with a personalized data monetization strategy suited to their organizational context.
