Customer Well Being is a positive psychological state that comprises of his / her cognitive and affective evaluation of life wherein one feels content, and experiences more pleasure than pain. Marketers now realize that their roles are not limited to designing products and services or exchanging value alone but they are active participants in creating value for the customers that leads to a healthy and positive state of mind. Customer Well Being thus is the way to success in forthcoming years.
To achieve this companies will have to train their employees and design systems and structures differently from the current structures of value exchange.
Understanding Customer Well Being at different levels and types
The role of Business Organizations for Well Being
Using i4.0 technologies for different human functions and its impact on customer health
How to practice Responsible Marketing
Addressing Happiness and Well Being as Value
Creating empowered customers and employees
Delivery Systems for Operationalizing Well Being
Same topic, Similar duration - Broader exploration across all institutes
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