Management Development Institute Gurgaon

Customer Engagement And Digital Marketing Communication

Management Development Institute Gurgaon

About Programme

Technology has irreversibly changed the way that firms identify who is more likely to buy, what they are more likely to buy, when they are more likely to buy, why they are likely to buy, and how they are likely to buy, repurchase, and recommend. (Kumar & Gupta, Journal of Advertising, 2016)

In todays digital space customers are more connected, more informed, and more empowered to engage-on their terms than ever before. Organizations need to reinvent their role in customers digital world, create memorable engaging experiences and use modern digital marketing platforms to scaleand respond quickly to lead the marketplace. The businesses that win customers in the digital space will be the businesses of tomorrow.

Introduction of Digital Marketing with correct communication skills, set to be known as future of Marketing, will help your organization rapidly grow in the current marketing playing field. A better understanding of your existing as well as potential customers in this digitally connected space will also assist organization to be better informed, prepared and leverage the knowledge to face the future competition.

Programme Content

What would be the Future of Marketing and Customer Engagement

Factors affecting the marketing strategy and its ROI

What is Social Media Marketing strategy and Social Consumers

What are the four zones of Social Media to design an effective marketing strategy.

Understanding Return on Investment of social media marketing.

Effective content writing for high Search engine optimization

Understanding 7 Cs of Communication

Principles of effective writing for blogs

Develop and manage real world digital marketing plans

Optimizing communication skills for efficient digital employee engagement

Understanding how to increase visibility

Enhancing Customer Retention and Effective Engagement

Programme Audience

This program is for executives, heading units and departments in various functional areas of private sector, public sector and government organizations. It is for middle and senior level Management, freelancers

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Management Development Institute Gurgaon

Executive Education Office

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https://www.mdi.ac.in
Gurgaon, India

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Customer Engagement And Digital Marketing Communication | MDI Gurgaon