Creative and Cultural Businesses Programme (CCBP)

This course involves 15 days of immersive modules on campus (3 sets of camps), spread across a 6 month duration with off-campus assignments between camps. This programme is curated for entrepreneurs in the creative and cultural industries. The coursework allows students to find their own anchor to thecore tenetsof the programme, build on their own business cases (with a go-to-market plan and a refined business model), while receiving guidance from IIMA faculty, industry leaders, and a mentor with whom each student is paired.Camp 1:April 1318, 2026Camp 2:July 1318, 2026Camp 3:October 57, 2026

The programme aims at providing a specialized understanding of the nuances of the industry and an appreciation for the fresh approach to strategic thinking that is warranted by the sector.Encourage, prepare and train students in their domain knowledge.Adapt modern aesthetics, management skills, production methods to grass root levels in order to catalyze rural artisanal transformation and enhance more equitable value distribution across the value chain.Create relevance and market value for creative and cultural products.Drive brand-led business investments in the sector.Foster The Golden Thread alignment of brand values to business processes and value chain management.Accelerate building and scaling of creative ventures.

This 15 day programme will be delivered through 3 sets of in-class interactions (camps) on campus across 6 months, with research, assignments and online interaction between camps. The programme will involve:(I) three academic camps (II) presentations and discussions led by faculty and experts (brand owners, craftsmen, retailers, and consultants) (III) project critiques, (IV) mentor engagement (V) webinars, (VI) brainstorm and network with contemporary thought leaders in the design space and (VII) platform to present business ideas to industry experts and stakeholders.In each classroom session, participants are expected to analyze, discuss and suggest a suitable course of action for the identified dimensions of the business case. Equally important will be the task of understanding concepts and ideas from the readings and articles given to participants.Each participant will be paired with a mentor and will be required to build on their respective business cases and prepare for the final showcase to a panel of industry leaders.