Creating Successful New Products

This programme focuses on the inter-disciplinary process of creating successful new products within firms. Participants will be familiarised with the methods of initiating, systematising and focusing their firm’s efforts and budgets towards creating successful new products in the Indian context.

Business Model Innovations Eight-Steps to Innovation Design Thinking in Practice User-centered Product Development Product Management Improving Idea Velocity Design of Low-Cost High-Speed Experiments Frugal Innovation Managing Big Bets Strategic Assessment of Product Portfolios Product Innovation for Emerging Markets Getting Value Out of New Products

Participant Profile This programme is intended for middle-level managers involved in the design, development, production and marketing of new products. As product development is ideally a team activity, maximum benefit can be sought by deputing a team of middle-level managers from different functional areas, including marketing, manufacturing, product engineering and R&D.

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

Receive Executive Education eNewsletters

Invitation to share articles to the EEP blog (subject to a shortlisting process)

Participate in EEP webinars on various topics

Invitation to curated events and programs by the EEP office