Creating Entrepreneurial Organisations

Corporate entrepreneurship (also called intrapreneurship internal corporate venturing corporate innovation) refers to the development and implementation of new ideas within established companies. It is an attempt to inculcate the mindsets and skills of smaller firms within larger entities. Globally, with the proliferation and often-meteoric rise of start-ups, corporate entrepreneurship is increasingly recognised as necessary to protect and even enhance a firm's competitive position. This programme provides an opportunity to understand how novel opportunities are pursued within firm boundaries, design a corporate venturing process, and nurture an organisational appetite for bold experimentation.

Develop an understanding of the corporate venturing process and how some firms have managed to embed it.Realise the importance of key variables (innovation, pro-activeness and risk taking) involved in corporate entrepreneurship.Appreciate the many models of corporate entrepreneurship and connect those that fit with your own organisation.Facilitate an environment where intelligent failure is not only tolerated but encouraged.Engage with concepts like the lean start-up, open innovation and design thinking.

The programme will use a mix of pedagogies, such as:Case studiesSimulationLecturesGroup projectsRole play